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Plan a Promotional Display
April 19, 2012 - 12:28pm — lauralee
Click here to book any of the displays or other items on this page!
Libraries need to create opportunities to advertise and market their great services, often on a shoestring.
A library display set up outside of your library presents an excellent chance to get the word out about your services, let folks know about your programs, and help generate new customers. Exhibiting at a tradeshow or community event is a solid part of an effective marketing plan and a perfect way to deliver your library’s message to a large group of people.
Likewise, a temporary display inside your library can help create buzz. In-library displays can add colour to other events like grand openings, birthday or anniversary celebrations, meet-and-greets, programs and presentations.
Borrow items to create a dazzling display
Parkland has several items you can borrow for your next in-library, tradeshow or community event.
Borrow one or more retractable banners with either Love Your Library or Make it yours themes.
Each banner comes with a self-stand and carry case and specific directions for how to set up and tear down. Banners can be placed anywhere in your library or can be a focal point of a display booth.
Borrow the Prize Wheel to add fun to your display. Visitors can spin the wheel to learn more about your services or to win a prize. Fill up the prize slots with pre-labeled inserts in two categories:
Winner: free library card, mug, poster, key chain, pen, magnet, badge, book bag, book mark, sticky notes, notepad, water bottle, surprise
Services: books, fun, movies, answers, eBooks, eAudio, eLibrary, storytime, computers, meeting rooms, music
The kit also includes blank prize inserts that you can label using a washable marker. Or create your own labels by downloading the Insert Template.
Borrow two white table runners with the Parkland logo. These runners look great over any coloured tablecloth.
Helpful Links and Resources
Mar 13 - Enterprise workshop at Innisfail, 10-11:30 am
Mar 13 - Enterprise workshop at Didsbury, 2-3:30 pm
Mar 13 & 14 - Public Library Assoc. Virtual conference
Mar 17 - LAG meeting at PRL, 10 am-3 pm
Mar 18 - Enterprise workshop at Rocky, 10-noon (includes 1/2 hour TAL Online demo)
Mar 20 - World Storytelling Day
Mar 21 - Enterprise workshop at Camrose, 10:30-noon
Mar 22 - Enterprise workshop at Lougheed, 1:30-3 pm
Mar 24 - Enterprise workshop at PRL, 1:30-3 pm
April - National Poetry Month
April 6-12 - National Volunteer Week