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Plan a Promotional Display
April 19, 2012 - 12:28pm — lauralee
Click here to book any of the displays or other items on this page!
Libraries need to create opportunities to advertise and market their great services, often on a shoestring.
A library display set up outside of your library presents an excellent chance to get the word out about your services, let folks know about your programs, and help generate new customers. Exhibiting at a tradeshow or community event is a solid part of an effective marketing plan and a perfect way to deliver your library’s message to a large group of people.
Likewise, a temporary display inside your library can help create buzz. In-library displays can add colour to other events like grand openings, birthday or anniversary celebrations, meet-and-greets, programs and presentations.
Borrow items to create a dazzling display
Parkland has several items you can borrow for your next in-library, tradeshow or community event.
Borrow one or more retractable banners with either Love Your Library or Make it yours themes.
Each banner comes with a self-stand and carry case and specific directions for how to set up and tear down. Banners can be placed anywhere in your library or can be a focal point of a display booth.
Borrow the Prize Wheel to add fun to your display. Visitors can spin the wheel to learn more about your services or to win a prize. Fill up the prize slots with pre-labeled inserts in two categories:
Winner: free library card, mug, poster, key chain, pen, magnet, badge, book bag, book mark, sticky notes, notepad, water bottle, surprise
Services: books, fun, movies, answers, eBooks, eAudio, eLibrary, storytime, computers, meeting rooms, music
The kit also includes blank prize inserts that you can label using a washable marker. Or create your own labels by downloading the Insert Template.
Borrow two white table runners with the Parkland logo. These runners look great over any coloured tablecloth.
Helpful Links and Resources
April - National Poetry Month
April 17 - Rocky Mountain Book Award announced
April 24-26 - Alberta Library Conference in Jasper
May 1-31 - Public votes for Alberta Readers' Choice winner
May 3-10 - Canadian Children's Book Week
May 3 - Board Basics workshop in Camrose
May 12 - Spring PD Day at Parkland, 9am-4pm
May 15 - PRL Board Meeting, 1:00pm